Choreomedia was founded by Craig J. Weiland, who has been designing professionally since 1992 and has been creating Web sites since 1997. Craig has served as art director for several mid-Missouri creative studios, co-founding Visionworks in 1995 and later joining ad agency Vangel Associates in 1997. Over his career Craig has been recognized regionally and nationally, earning ADDY Best of Show awards for Web design excellence in 2002, 2003 and 2005, a district ADDY Gold award in 2002, a CASE Bronze award in 2006 and a CASE Gold award in 2008, both for his work on the Illumination Magazine Web site. Craig has also served as a juror for the ADDY Awards as well as several other regional and national design competitions.
Craig earned his Bachelor of Arts degree in English in 1996, and his Master of Arts in Journalism (with an emphasis in Strategic Communication) in 2007, both from the University of Missouri.
It is pronounced "KOR-ee-oh-ME-dee-uh" and it is a combination of "choreo" and "media". "Choreo" is derived from the Greek word choreia, which means to dance. "Media" is the plural form of "medium" which is a means of effecting or conveying something, or a mode of artistic expression or communication. Thus, the name Choreomedia means "dance of media", which is one way of describing how we approach our creative work.
The leaping dolphin symbolizes the intelligence, energy and free-spirited expression that informs and directs Choreomedia's designs. He is a very elegant shape, the result of millions of years of evolution honed to a streamlined, graceful, perfect form. The design philosophy of Choreomedia is based on what we refer to as "relentless parsimony", based on the belief that any extraneous graphics or text which doesn't have ironclad justification is not only ignored by the audience, but is also potentially disruptive, as it forces them to work harder to sort what is relevant from what is not.
In the words of Antoine de Saint Exupery, "Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away."